ARIUX™ uses "augmented reality", which combines printing and digital media to create a multidimensional interactive user experience that is both physical and virtual. It brings classic books into the digital age by giving them a new life with sound, three-dimensional imagery and animation and user interaction.

When the printed material is held in front of a webcam, the screen will not only show the physical book, but certain images will suddenly spring to life in 3D animation - a cartoon character can address the reader directly or indirectly, sing a song, perform and do just about anything. Any 3D object, mechanism or process now can come alive in motion and sound.

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